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Kanye West Reignites Dispute with Adidas Over Yeezy Brand

Updated Jan 09

Kanye West Reignites Dispute with Adidas Over Yeezy Brand

Rapper Kanye West, now known as Ye, has reignited his public dispute with Adidas, claiming the company continues to undermine his Yeezy brand. In a recent Instagram post, West accused Adidas of manipulating search results, stating that when users google "Yeezy.com", the Adidas site appears first. West's scathing critique comes after Adidas terminated their partnership in October 2022 following his antisemitic comments. Despite reaching a settlement earlier this year that ended legal proceedings, West remains vocal about feeling mistreated by the company. "Stop doing your moves to hold me back. Our partnership is done," West wrote, alleging design theft and oppression. He also criticized fashion designer Jerry Lorenzo for continuing to work with Adidas after their fallout. The rapper teased that he has been working on ten new Yeezy styles, declaring "It's Yeezy for the people" and emphasizing his determination to move forward independently. For all of Ye's music, check out Exclusively Kanye West on YouRadio.